Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience. We have curated six steps on how to launch a website!
Step One: Establish your goals. Of course you'll want lots of traffic, but you’ll also want your new visitors to perform a number of different actions i.e. sign up to a mailing list, call you or read about your services.
Step two: Implement search engine optimization (SEO), install Google Analytics and Google Console. This will help you rank higher on the search engine, track visitors and their actions and view your website health.
Step three: Create a user journey. What do you want to happen when a potential client comes on to your site. When they sign up, they should automatically receive a welcome email with a clear CTA and wait times so people do not fall off
Step four: Content creation! When getting the word out there, you can just use a link, however, people are visual. Using posters, videos and images for social media campaigns will make people more likely to engage with your content and make an action. It is also a great way to show people your brand identity.
Step five: Social media. Share links across all your social channels, and consider investing in targeted paid social advertising to find new people for your audience with specific criteria, like those in the local area or with shared interests.
Step six: Share amongst your network. Never underestimate the power of word of mouth, getting your work colleagues, family and friends to share your content and follow you online will open your business up to their contacts and possibly more clients.
If you need help with any of these steps, feel free to get in touch with us today!